A common opinion of a business plan is a lot of number crunching and goal setting when in reality, that is only a small portion.  Yes, the numbers and goals are important, but they alone will not drive you when you need it most.  The powerful part of a business plan is your personal vision and the importance of your version of success.  Why do you want to be successful?  Is it for financial stability, to have healthy relationships with those close to you, or to have financial freedom? Allow the process of setting goals to be motivating and inspiring, not intimidating and demoralizing.  Make it YOURS!  It may be easier to go through the motions and see what actions are needed to help you reach your sales goals for the year to come.  However, in order to access the true power of a business plan, you must put some heart and soul into it as well.  Dig deep; find the truth as to why you do what you do.  Genuinely investing your time, energy, and thought into your business plan gives you the pride and ownership your business needs for success.  Be prepared to spend about a full day to thoroughly create a business plan that will work for you.  Commitment is key, if you cannot commit a day of your best effort creating a business plan, how can you expect to commit to success?  You will get out exactly what you put in